When a national chain weighs anchor in Michigan, Welcome Pharmacy pulls their abandoned clientelle aboard. An established local brand refreshes its look and unites various dated versions with a clean modern logo.
Alex at A1 finds the treasure in “Junk” Mail with EDDM mailers to prospective routes and direct mail postcards to his current customers soliciting Google reviews.
This Every Door Direct Mail campaign was so successful that we had to stop mailing them! Consequently, but with irresistible irony, thousands of these cards went (wait for it) …in the trash.
Every piece in the campaign keeps the same bold offer and brand system front and center, mailer to mailer.
